NEW YORK, NY — (Marketwire) — 03/13/13 — , the leading, free and secure service that allows consumers to manage their bills and other personal accounts on desktop, tablet and mobile devices, today announced that users have added more than 54,000 local business accounts since rolling out the new Custom Accounts feature in December 2012. The new feature allows customers to add local and small businesses not already available among the company-s more than 3,500 national biller library, enabling customers to now manage virtually any account on Manilla and making the daily challenge of staying organized that much easier.

With the Custom Accounts feature Manilla users can add and manage upcoming payment obligations, such as rent, babysitting services or local dry cleaning services. The feature even allows for customers to create reminders to pay taxes, get their car inspected or make a donation.

“Our customers asked for the ability to add their local businesses to Manilla, and our new Custom Account feature is being widely embraced, making it easier for people to stay connected and on top of their local business relationships,” said Jim Schinella, CEO of Manilla. “The challenge with staying on top of local bills and service relationships has less to do with the actual payment transaction and more to do with the pain users experience when keeping track of knowing when, how much and whom to pay. It-s not the payment that-s the problem — it-s the actions leading up to it.”

Manilla is solving this problem, and in the process of making bill management easier, the service is driving more on-time payments and helping people avoid the embarrassment and fees associated with paying late. Adding local small businesses to the service allows Manilla users to easily manage everything in their lives, all in one place. The Manilla Web and mobile apps are perfect for people who want to take control of all of their daily finances and accounts — and, ultimately, their lives.

Manilla-s platform provides convenient, secure online and mobile access to all household accounts and services for an unlimited number of local businesses and more than 3,500 national and regional businesses. The service helps consumers manage all of their household accounts, including financial accounts, utilities, subscriptions, daily deals and travel rewards programs, all through Manilla.com or via the Manilla Android or iOS mobile apps.

Customers using the Manilla Android app currently have the ability to use all Custom Account features. Manilla will soon release additional updates to the iOS app that will allow for customers to not only view their Custom Accounts right from their phones, but also manage and edit them.

Manilla organizes and simplifies people-s daily lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial accounts, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com. Consumers can also use all of the Manilla features on the go by using Manilla-s 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the 2012 Webby Award and People-s Voice Award for Best Banking/Bill Pay Service, was chosen as , and was named one of . For more information, please visit .

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Marc Karasu
VP Marketing Manilla

Rachel Shaffer
Allison+Partners

646-428-0626

  household-accounts, manilla, personal-finance, small-businesses