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Melissa Data Webinar to Examine Shipping Pitfalls in Omnichannel Retail Operations and How to Avoid Them

RANCHO SANTA MARGARITA, CA — (Marketwire) — 03/06/13 —

, a leading provider of contact data quality, enrichment, and integration solutions, is sponsoring a entitled “Shipping Simplified: Best Practices to Reduce Returns, Logistics Costs and Customer Dissatisfaction.” The online event will feature Editor-in-Chief, Melissa Campanelli as moderator to an informative discussion with Melissa Data Software Engineer, Allison Moon and Co-Founder, Prakash Upadhyaya.

Today-s omnichannel customers are more demanding than ever. They want to shop when and where they want, and they insist their products be delivered as quickly as possible. As a result, the world of omnichannel retail operations — from customer acquisition to delivery of the final product — is getting more and more complicated, and expensive.

This webinar will provide information and tips to guide attendees through a variety of omnichannel challenges:

awareness of key distribution, shipping and systems issues

how to capture and maintain accurate quality

how to reduce undeliverable packages, customer care calls and core logistics costs with simple

how cloud-based shipping and labeling systems are transforming ecommerce logistics

The webinar will also include a live Q&A session in which attendees can submit questions directly to the panelists.

Wednesday, March 13, 2013
2-3pm ET/11am-12noon PT

Online; Register at

Since 1985, has been a leading provider of data quality and direct marketing solutions. Melissa Data-s product line includes data verification tools, postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements. Thousands of companies use Melissa Data-s solutions to clean data, prepare mailings, reduce costs, and improve response rates. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Greg Brown
VP Marketing
Melissa Data

(800) 635-4772 x130

Sylvia Chansler & Jackie Zerbst
MPowered Public Relations

(714) 998-3448

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