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Bharti Airtel deploys Ericsson-s intelligent network solution to upgrade its pre-paid platform

STOCKHOLM, SWEDEN — (Marketwire) — 02/26/13 —

* Modernizing one of the world-s largest multi-service charging prepaid
customer bases

* Offers flexible data plans to prepaid subscribers across multiple
domains –
2G, 3G, 4G and Wi-Fi

* Will enhance customer experience through personalized, real-time
charging

Bharti Airtel, a leading global telecommunications company with operations
in
20 countries across Asia and Africa, today announced that it has deployed
Ericsson-s (NASDAQ: ERIC) Intelligent Modernization Network solution for
the
company-s prepaid subscribers, across 23 telecom circles in India. Ericsson
and
Bharti Airtel planned and executed the systems integration of the solution
that
will allow Bharti Airtel to enhance the prepaid customer experience by
offering
a wider and more attractive range of prepaid services, flexible bundling
and
real-time control of chargeable services.

As part of the deal, Ericsson-s multi-service Mobile Broadband Charging
suite
will allow prepaid customers to have a personalized profile-based data
charging
plan. Prepaid customers will be able to customize their data plans across
mobility, fixed line and broadband by cross-bundling over multiple domains
–
2G, 3G, 4G and Wi-Fi. It will also offer flexible multi-service charging in
geographical redundant mode to the world-s largest prepaid subscriber base.

Jagbir Singh, CTO & Director, Network Services Group, Bharti Airtel, says:
“Prepaid customers are demanding flexibility in service packages. Bharti
Airtel
has the world-s largest prepaid base; therefore it was imperative to deploy
a
solution that supports us in meeting the requirements of our prepaid
customers.
Ericsson-s Mobile Broadband Charging suite has the capability to control
complex
tariff plans and service bundles. The wide array of prepaid services,
personalized data plans and real-time charging experience will allow
prepaid
customers to control their mobile usage, thereby allowing us to further
enrich
their lives.”

Fredrik Jejdling, Head of Region India, Ericsson, says: “Data consumption
is far
more complex than voice and this solution will help Bharti offer enhanced
data
services to increase flexibility, control and enrich their customer
experience.”

Ericsson-s recent ConsumerLab study on India-s Generation Z indicated
transparent billing and charging were key requirements from service
providers.

The Bharti Airtel Mobile Broadband solution, powered by Ericsson Mobile
Broadband Charging, keeps the subscriber in focus while collecting,
deriving and
analyzing metrics from various network elements, application servers, and
end-user devices. Bharti Airtel is the largest Ericsson customer to
implement
Geographical Redundancy for its prepaid and mobile broadband services.

Ericsson has been a strategic partner of Bharti Airtel since 1995.

NOTES TO EDITORS

Ericsson Broadband Charging

Ericsson OSS and BSS

The report – The Digital Lives of Generation Z

Download high-resolution photos and broadcast-quality video at

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company-s
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Bharti Airtel deploys Ericsson?s Intelligent network solution :

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