STOCKHOLM, SWEDEN — (Marketwire) — 02/25/13 —

* New end-to-end LTE broadcast solution will revolutionize video delivery
in
mobile networks and address growing consumer demand for TV Anywhere
services

* Enables operators to efficiently launch media services over LTE with
Ericsson-s unique combination of three new standards: eMBMS, HEVC and
MPEG
DASH

* Verizon Wireless to introduce LTE Broadcast for entertainment and
sporting
events beginning in 2014

* Leading mobile network operator Telstra to commence trials on its live
network in 2013

As consumers demand access to their media content on all of their devices,
TV
and video traffic is set to dominate networks and grow from 40 percent to
90
percent of mobile traffic within the next 3-4 years. The result is
increasing
pressure on operators to enable their customers to enjoy the TV Anywhere
experience, while at the same time managing network costs and efficiency.

Leading network operators are already seeing the potential that LTE brings.
With
its high speed and capacity, an LTE network can enable the delivery of
high-quality video content to anyone, anywhere, anytime, without buffering.
To
respond to the growing need for video over LTE, Ericsson (NASDAQ: ERIC) is
launching an exclusive end-to-end solution.

Ericsson-s new LTE broadcast solution lifts the video experience to a new
level,
offering the highest-quality video content for popular events with
guaranteed
delivery. It enables operators and their media partners to provide premium
services with guaranteed quality and cost-efficient delivery over LTE,
bringing
with it new sources of revenue.

Parissa Pandkhou, Director – Advanced Solutions, Verizon says “Verizon
plans to
introduce Ericsson LTE Broadcast to give sports fans a whole new experience
while watching a game. We see new opportunities in this technology for
sports,
concerts and even distance learning and college classes.”

Australian operator Telstra-s Executive Director for Networks and Access
Technology, Mike Wright confirmed that Telstra will partner with Ericsson
on a
live network trial of LTE Broadcast technology in the second half of 2013.

“The trial will show how we can improve the delivery of video to customers
who
want to enjoy the video content on the move. The key for this solution is
the
greater network efficiency it will provide, ensuring we will be able to
meet a
critical business imperative of giving our technology savvy customers the
services they want. Working closely with a world leading technology company
like
Ericsson means we can really make a difference.”

Peggy Johnson, Executive Vice President, Qualcomm Technologies, Inc. and
President, Global Market Development, says: “We see a clear demand for the
efficient delivery of video over mobile networks. To meet these needs, we
are
excited to be working with Ericsson to offer a cutting-edge solution for
high-quality live and non-real-time media services over LTE broadcast-
enabled
networks.”

Ulf Ewaldsson, Senior Vice President and Chief Technology Officer, Ericsson
says: “Ericsson is in a unique position to deliver LTE Broadcast. We are
the
only vendor that can blend insight on consumer habits, deep mobile networks
expertise and twenty years of video compression technology leadership to
help
operators maximize the revenue opportunity represented by this rapid
evolution
in media consumption.”

The LTE Broadcast solution consists of three new technology standards:

HEVC (High Efficiency Video Coding) – the new video compression standard
promises to half the bandwidth required to transport video content compare
to
today-s leading implementation of MPEG-4 AVC.

MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) – simplifies and
standardizes the adaptive delivery of video to consumer devices, ensuring a
better quality of service, greater efficiency and opening opportunities for
monetization

eMBMS (Evolved Multimedia Broadcast Multicast Service) – a 3GPP standard
that
enables mobile networks to offer broadcast/multicast services dynamically
to
offload issues of popular content in dense consumption scenarios, reducing
the
cost of service delivery over the radio network and for backhaul.

Ericsson-s ConsumerLab research shows that 67 percent of consumers use
mobile
devices (tablet, laptop or smartphone) for consumption of TV services.
Furthermore the research shows that over 50% of TV consumption on
smartphone
happens outside of the home (on mobile networks). The new video over LTE
solution meets the needs for greater efficiency in the delivery of content
to
all devices and greater personalization of TV experiences.

Ericsson will showcase the complete solution at Mobile World Congress 2013
in
collaboration with Verizon, Telstra and Qualcomm. Please visit us at
Ericsson
booth in Hall 2, Mobile World Congress 2013 in Barcelona, Feb 25 – 28,
2013.
More information about Ericsson activities at the event can be found here:

NOTES TO EDITORS

During Mobile World Congress 2013 in Barcelona, Ericsson showcases its
combined
technology and services leadership for the Information and Communications
Technology industry. Our solutions deliver superior network performance in
the
field, enable complete customer experience management, simplify and
automate
operations workflows thereby leading to operational excellence. We show how
the
Networked Society comes to life – what it will mean for the industry and
how it
will enable our customers to capture growth opportunities.

Verizon Wireless: LTE Broadcast Means the Best Seats in the House

Verizon Wireless: The Next Big Thing: LTE Broadcast

Ericsson demonstrates Broadcast Video/TV over LTE (Feb, 2012)

Ericsson announces world-s first HEVC encoder for live TV delivery to
mobile
devices (August, 2012)

White Paper

Press Backgrounder

Video

Download high-resolution photos and broadcast-quality video at

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company-s
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

LTE broadcast press release PDF:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1680666]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communication and PR
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

  ericsson