CHICAGO, IL — (Marketwire) — 01/21/13 — Bill Apfelbaum, Chairman of Media Ventures Group, has joined Elevate Digital-s board. Apfelbaum is an industry legend with a track record of guiding media companies to success. His expertise in the advertising industry and experience in growing media companies will create an opportunity for Elevate Digital to gain exposure in new markets and partner with some of the largest, most respected brands in the world.
“Elevate Digital has cracked the code in outdoor advertising; they-ve combined their set of technologies with flawless execution to produce a unique and exciting product for the out of home advertising industry,” said Apfelbaum. “The Media Ventures Group and Elevate Digital relationship will accelerate and expand the distribution and use of this innovative product across numerous categories for advertisers, property owners and municipalities.”
As partners, Elevate Digital and Media Ventures Group will focus on expanding street-level interactive digital display technology. Elevate Digital will capitalize on the Media Ventures Group team-s expertise in out of home advertising to develop revenue as well as to create a major market footprint of interactive media displays through a combination of high level client and agency relationships, channel partnership with media owners, licensing agreements, capital investment and municipalities.
“Our rapid success in the Chicago market can be attributed to our introduction of unique technology and interactive advertising, strong partnerships and ability to deliver results for our advertisers,” said George Burciaga, CEO of Elevate Digital. “Our partnership with Media Ventures Group puts Elevate Digital in a prime position to reach more consumers and support rapid growth.”
Elevate Digital () interactive displays enable advertisers to reach consumers through a leading edge, highly engaging interactive medium and provide consumers with free access to a broad range of information and services. Elevate Digital display units are designed for placement in both indoor and outdoor high-foot-traffic locations and are available in multiple sizes and designed to meet the particular needs of each location.
Media Ventures Group () specializes in driving revenue and business growth for clients, with industry expertise in media, sports, entertainment, cause marketing and non-profit fundraising. Media Ventures Group achieves these results by building and monetizing communities through unique strategic approaches and proprietary media and technology platforms.
Tracey Mendrek
Culloton Strategies
312-228-4790 (o)
847-858-4389 (m)
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