STOCKHOLM, SWEDEN — (Marketwire) — 01/07/13 — Ericsson will tomorrow launch a global
music crowdsourcing project Avicii x You- – in collaboration with Universal
Music and At Night Management.
In the Avicii x You- project, Ericsson is teaming up with superstar
producer and
DJ, Avicii, in line with its vision of the Networked Society. The project
will
feature the release of the world-s first and largest chart-topping single –
in
collaboration with fans and producers from all around the globe.
We will be telling you more about this on Tuesday, January 8, at 15:00
local
time at our booth # 13638 at Central Hall at 2013 International CES in Las
Vegas.
You will meet Ash, Avicii-s manager and partner and Ericsson President and
CEO
Hans Vestberg.
Besides discovering and producing the music industry-s hottest new acts,
Ash has
been behind the scenes producing a few of of his own tracks, which Avicii
has
been playing in his live sets. He will be available for one-on-one
interviews
after the briefing.
Ericsson-s expertise in global connectivity will help power this project,
which
begins with Avicii asking fans and producer from all corner of the world to
create and submit sound files over the internet. The project addresses the
impact of connectivity on creativity and it-s an experiment to show how the
Networked Society enables innovation and business transformation.
We hope to see you tomorrow. For questions and more information about
Ericsson-s
activities on CES, please e-mail
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1668749]
For questions and more information about Ericsson-s activities on CES,
please e-mail
You must be logged in to post a comment Login