MAIDENHEAD, UNITED KINGDOM — (Marketwire) — 07/03/12 — (LSE: SDL), the leader in Global Information Management, today announced the release of . This new version addresses arguably the biggest challenge associated with global eCommerce – presenting the right products to each individual customer based on what they want, while also complementing the retailer-s local merchandising strategy.
Online retailers are faced with an increasingly complex, global environment in which they have to change their merchandise, messaging and marketing strategy for each location or category. In the past this required expert IT consultants and developers to manually design and implement expensive, time-consuming solutions, often with limited accuracy and consistency. SDL Fredhopper, however, has packaged advanced targeting and personalization technology in an intuitive dashboard that can be used by retailers and marketers to guide shoppers through their stores, increasing the likelihood of a purchase.
SDL Fredhopper 7.2 features a dashboard that allows retailers to use:
“In today-s global digital economy, businesses rely on a strong eCommerce strategy to help drive substantial revenues,” said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions division. “We believe SDL Fredhopper 7.2 represents a further significant leap in targeting and personalization software that truly understands shopper behavior and allows retailers to cater to it accordingly, in an increasingly complex environment. We-ve had incredible feedback on the overall simplicity and ease of use of the new features from customers that were part of the early access program and we are now excited to make it globally available.”
Companies currently using the SDL Fredhopper technology include Urban Outfitters, ASOS, Debenhams, OTTO, Bonprix, de Bijenkorf, and V&D. The product is available immediately.
About SDL
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers- experience. SDL-s enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit .
Contacts:
SDL Europe and Corporate Headquarters
Vicky Ryce
+44 (0)7792 662213
GolinHarris for SDL (Americas)
Ivana Gaspic
+1 415 318 4367
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