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Automated Bots Chew Up 83 Percent of Most SMB Website Traffic, New Research Reveals

REDWOOD SHORES, CA — (Marketwire) — 05/15/12 — Incapsula, a cloud-based website security and performance service, today announced new research that reveals that for websites with less than 2,500 monthly visitors, more than 83 percent of traffic is non-human and 49 percent poses serious security threats to small businesses. This research follows a recent Incapsula that found 31 percent of website traffic is malicious to sites with 50,000 to 100,000 monthly visitors.

“When analyzing smaller websites, it is clear that the automated, non-human traffic is significantly higher as a percentage of overall Web visitors than for medium to larger sites and this can have massive performance and security impact,” says Marc, Gaffan Co-Founder, Incapsula. “Most small businesses rely on web hosting companies that sell fixed-cost shared hosting services with unlimited plans. However, the more websites the hosting provider adds to the server — in an attempt to increase overall utilization and drive more revenue — the more the server-s utilization decreases due to the increase in Bot traffic.”

Small website owners- page load times are increased by more than 50 percent;

a site when load times exceed 4 seconds;

negatively;

Shared hosting providers can lose over 50 percent of their server capacity to automated Bot traffic.

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Incapsula is a cloud-based website security and performance service, and a PCI certified cloud web application firewall and content delivery network for small and medium-sized businesses. With a simple DNS switch, Incapsula provides protection and improves the performance of websites without changing the site or installing any hardware/software. Incapsula goal is to provide peace of mind for website owners that their websites have protection against attacks, that their customers- information is safeguarded while their web pages are delivered at a high speed. Incapsula is a majority-owned subsidiary of Imperva (NYSE: IMPV), a leading provider of data security solutions. Website:

*NOTE: Incapsula collected the data from an anonymous sample of 1,000 customers.

Laura Masterson
415.992.4400

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