Driven by the growth of inbound marketing techniques and solution selling practices that demand digital content and evidence of success, a wide variety of service oriented companies are placing increased emphasis on gathering and documenting customer experiences that can be shared with others. Membership of the International CRP Community reflects this with representatives from many leading IT companies, including: Intel, SAP, Cisco, IBM, HP, Oracle, Avaya and Juniper Networks.
Event organiser Claudia Koenig says; “Customer references and customer advocacy are becoming about far more than just writing a case study. Buyers demand evidence of the success and suitability of products and services, and the best way for sellers to provide this is through the words of satisfied customers. However, as technology changes the way we communicate and organise our time, buyers want flexibility in when and how they access this evidence.”
The conference aims to help marketing and reference professionals to capture and deliver their content using the wide range of techniques and technologies currently available.
Speakers from Siemens, Intel, VMWare, IBM, Philips, Saba and Cisco as well as a number of specialist reference program consultancies that will share ideas, best practices and knowledge about newest innovations.
Topics include:
• managing references lifecycles
• selecting differing types of materials
• incentive programs
• managing global programs
• customer testimonials delivered on mobile technology
• engaging executive management
• making use of social media to deliver references
• material production processes
• how to build a customer reference program
• cultural differences in a global Customer Reference Program
• CRP metrics and reporting
How to book
The conference attendance fee is $ 1,000 USD (plus discounted hotel accommodation if required), with ‘Early bird’ registration discounts available before 15th February 2012. Groups of 3 or more can save a further $ 400 USD.
For further information and bookings please visit: http://crp-consulting.com/international-crp-community/event-may-2012 or contact the organiser.
Organiser contact details
For additional information, news and updates, please contact Claudia Koenig at CKoenig-Consulting under: ckoenig-consulting@gmx.de or call +49-6224-593036
About the International CRP Community
International Customer Reference Program Managers and marketing practitioners with a desire to exchange or learn about the advantages of Customer Reference selling are already part of the International CRP Community. The community was founded in early 2011.
The aim of the International CRP Community is to network and share best practices with experienced Customer Reference and marketing professionals around the globe on how to build or run efficient Customer Reference Programs.
Many of the leading IT and B2B companies are part of this community, amongst them: Intel, SAP, Cisco, IBM, HP, Oracle, Avaya, Juniper Networks and many more.
The International CRP Community is a complimentary service! If you wish to become a member and participate in upcoming calls, please send an email to: ckoenig-consulting@gmx.de
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