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Malaysia-s U Mobile transforms its business support systems

STOCKHOLM, SWEDEN — (Marketwire) — 01/26/12 —

U Mobile Sdn Bhd, a Malaysian telecom service provider, today announced
that it
has signed a five-year business support systems (BSS) transformation and
managed
services contract with Ericsson (NASDAQ: ERIC). Under the terms of the
agreement, U Mobile-s complete BSS architecture will be transformed into a
real-time convergent environment.

The five-year managed services contract will allow U Mobile to focus its
efforts
on product development and at the same time have clearer visibility and
more
control over capital and operating expense. Upon completion of the
transformation, U Mobile will become the first Malaysian operator to offer
full-fledged convergent support to its subscribers. U Mobile will also be
in a
position to offer its customers more innovative services.

The convergent charging solution, based on Ericsson-s Charging System and
BSCS
iX, will be deployed and integrated with the existing U Mobile
infrastructure.
Leveraging on the new BSS, U Mobile will expand its unique services – such
as
real-time promotions and notifications, product and services cross
bundling,
real-time cost control for postpaid subscriptions, subscriber
personalization
and flexible mobile wallets – which will become the key differentiators for
U
Mobile in the Malaysian market.

More than 1 million U Mobile prepaid, postpaid and hybrid customers will
soon be
migrated onto the new platform. By then, customers will be empowered to
pick and
choose what interests them the most and, at the same time, U Mobile will be
able
to design and offer promotions and campaigns in real time and in accordance
with
subscribers- interests.

Kaizad Heerjee, U Mobile CEO, says: “We are delighted to partner with
Ericsson.
With their expertise in delivering complex transformation projects and
convergent-ready architecture, U Mobile will realize a complete
standardization
and modernization of billing architecture that will ultimately allow us to
offer
our subscribers more personalized products and, therefore, a higher quality
of
user experience.”

Janne Laitala, Head of Ericsson Malaysia and Sri Lanka, says: “We are
pleased to
be U Mobile-s transformation partner in bringing fully converged business
and
customer support to its subscribers. U Mobile customers should look forward
to
new and unique offerings, and an even better customer service experience.”

Ericsson will be responsible for business process consulting, competence
development, solution design, deployment and systems integration of the
convergent billing solution, as well as managed services.

Notes to editors:

Our multimedia content is available at the broadcast room:

Ericsson Consulting and Systems Integration

Worldwide, Ericsson delivers more than 1,300 consulting and systems
integration
projects every year in multi-vendor and multi-technology environments to
telecom
operators, governments, utilities and transport organizations. These range
from
end-to-end transformation projects to single-solution assignments. Ericsson
Consulting and Systems Integration and its 12,000 professionals are part of
Ericsson Global Services, with more than 50,000 in-house service
professionals
working in 180 countries. This includes 40,000 professionals who work
closely
with customers and 10,000 more in our global or regional centers. Ericsson
has
more than 65,000 service professionals, including an average of 15,000
subcontractors.

Business Support Systems

support-systems

About U Mobile

Launched on 18 September 2007, U Mobile Sdn Bhd is a 3G mobile service
operator,
providing voice and data services with more than 1,000 mobile base –
stations
installed covering Klang Valley, Seremban, Ipoh, Penang and Johor Bahru. U
Mobile entered the market with the objective to provide relevant mobile
services
to targeted customers in both the consumer and enterprise segments. The
majority
shareholder of U Mobile is U Telemedia Sdn Bhd. For more information,
please
visit

Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an
all-communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

Press Release (PDF):

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1580135]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

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