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Live online learning from Coventry University with Ericsson solution

STOCKHOLM, SWEDEN — (Marketwire) — 01/09/12 —

A collaboration between Coventry University and Ericsson (NASDAQ: ERIC) is
set to
bring learning to the mobile age. Ericsson will make it possible for
teachers to
give live lessons to up to a half-million students online. From their
smartphones, students can listen and interact with the lecturer and tutors
who
are also online.

This is a cloud service that is based on IMS architecture: IP Multimedia
Subsystem, an industry standard for multimedia communication; and the
service
In-Game communication from Ericsson, which provides an enriched voice
experience
for users. By basing the In-Game solution on Ericsson-s IMS product
portfolio,
services can be scaled for a potentially unlimited number of users, with
telecom-grade availability and security.

Coventry University has established itself as an institution on the cutting
edge
of learning. The Serious Games Institute at Coventry University was set up
to
conduct research and development into future solutions in education. Tim
Luft,
Director of the Serious Games Institute, said: “We wanted to work with
Ericsson
to transform our current range of mobile applications into an interactive
experience for our many thousands of mobile learners. Many people who now
take
short courses on their mobiles have been limited to static images and
recorded
audio or video.

“We want to change that, and we hope that the expertise provided by
Coventry
University and Ericsson will help to improve the experience of our learners
by
allowing them to interact in a number ways, perhaps by listening to a live
keynote speech through a smart phone or sharing course notes with a tutor,”
said
Luft.

Magnus Furustam, Head of Core & IMS at Business Unit Networks at Ericsson,
says:
“Gaming for entertainment has been a driver for hardware and software
technology
for the last 10 years, and younger generations are familiar with how to use
it.
Together with Coventry University we will combine our forethought in gaming
technology with education, and take online education to a new dimension.”

An earlier project led by the Serious Games Institute included an
initiative to
digitize a host of Shakespeare archive materials and to open up access
through a
smart phone browser.

Notes to editors:

Serious Games Institute at Coventry University

Our multimedia content is available at the broadcast room:

About Serious Games Institute

The Serious Games Institute (SGI) has a global reputation and was the
first
Serious Games Institute in the world. The SGI is part of Coventry
University and
is one of three Institutes located on the Coventry University Science
Park. The
Institute supports the development of digital media, in particular;-
Serious
Games, 3D animation/ virtual worlds/ games based training/ mobile
applications
and associated technology. The SGI incorporates a training division, an
applied
research team, a dedicated technology incubator and a mobile
application
development lab. The mobile -apps- lab rolls out specialist industry
training
with regard to mobile technology, develops mobile proof of
concepts and
commercial prototype.

In addition to technical expertise Coventry University understands the
needs and
demands of SMEs as we work with over 6,000 SMEs each year and we were
ranked
1st out of 187 Higher Education Institutions in UK in 2009-10 for the
number of
SME consultancy contracts we won.

About Ericsson

Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-
communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1576214]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

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