STOCKHOLM, SWEDEN — (Marketwire) — 01/05/12 —
* A teenage relationship begins with a changed Facebook status
* Texting on the phone is great, but nothing beats meeting face-to-face
* Same needs but different social tools
How do teenagers prefer to communicate and socialize with each other? At
Ericsson (NASDAQ: ERIC), we think their behavior has important implications
for
the future of devices and technology.
Between June and November 2011, Ericsson ConsumerLab carried out research
into
what those implications will be.
“Behaviors are dynamic, and shift as people enter different life stages. As
they
get older, teenagers start to use communication tools in the same way as
adults.
They will continue to use -their- tools such as texting, Facebook and video
chat, but at the same time, they understand the need to use voice and e-
mail as
they move into the next stage of their lives,” said Ann-Charlotte Kornblad,
Senior advisor at Ericsson ConsumerLab.
The survey shows that the common usage of texting and Facebook has changed
the
dynamics of teenage dating. The biggest changes can be seen in the courting
process, where the goal is to ask the other person out on a date. However
teenagers still meet potential romantic partners face-to-face.
Another clear shift is the fact that changing your Facebook relationship
status
to “in a relationship” or “single” is now seen by friends as the official
declaration.
Texting remains the teenager-s tool of choice when face time isn-t an
option.
It is a tool that does not interrupt the flow of their lives. Voice calls,
on
the other hand, are considered by teenagers to be more suitable for adults.
The report finds that the ownership level for smartphones and regular
mobile
phones are the same for 17-year-olds, but 13-year-olds are much more
interested
in getting a smartphone, if they don-t already have one.
The study consisted of almost 2,000 respondents and involved a
representative
sample of 20 million people between 13 and 17 years of age, representative
of
the entire US. The behavior reported is similar to that in many other
countries.
The study also consisted of 44 qualitative interviews.
Notes to editors:
Press release: Ericsson at the 2012 International CES
Our multimedia content is available at the broadcast room:
About Ericsson ConsumerLab
Ericsson ConsumerLab is a knowledge-based organization that provides
consumer
insight to influence strategy, marketing and product management within the
Ericsson Group. Ericsson ConsumerLab has more than 15 years- experience in
consumer research, which involves studying people-s values and behaviors,
including the way they act and think about ICT products and services. This
knowledge helps operators develop attractive revenue-generating services.
Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an all-
communicating world” through innovation, technology, and sustainable
business
solutions. Working in 175 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
Teenagers activities on Facebook:
Ownership levelsLaptop desktop v.s tablet:
Picture of Ann-Charlotte Kornblad:
Press release PDF:
Summary of report:
Communication methods teenagers would miss:
Picture teenage dating timeline:
Ownership levels Smart phones vs regular phones:
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1575273]
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com
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